The main purpose of a logo is to attract attention. Ideally, it should reflect the direction of activity, the image of the company, correspond to its goals and objectives. Great care must be taken when choosing a company logo.
When choosing its shape and color, you can refer to the laws of organizing the artistic combination of shades. It should also be remembered that the color in the development of the site design will also come from the choice of the color of the logo. It is not recommended to use multicolor, it can look annoying. Unlike the shape, the color immediately conveys a certain message of the logo to our subconscious. This is probably the most powerful non-verbal tool used by designers. Turbologo will help you develop the perfect logo online.
What is a logo?
A logo is a sign, emblem, symbol of a company or product. The logo is a visualization of the brand – it is associated with its values, ideas, mission, activities. It is necessary in order to identify the brand and distinguish it from competitors. The logo is part of the image of a company or product and helps to increase recognition.
The logo can consist only of an image or only of text. Often brands use a combined option – they combine an image with a company name.
Meaning of colors
Purple
Symbolizes the higher mind, wisdom, maturity. If violet prevails a lot, for example, in clothes or interior, then it causes melancholy. It favors inspiration, sensitivity, compassion.
Blue colour
Causes an atmosphere of trust and security, has a calming effect, provides mental and physical relaxation. Blue refers to the cold and saturated, symbolizes the universe.
In psychology, blue has a meaning as strict, pure, heavy, mysterious. Blue is successfully used in the development of mental abilities.
Green color
Symbolizes peace, peace, salvation, love, harmony, life, growth. When a person lacks a green tone, he loses harmony.
Green in psychology matters as calm, gentle, pacifying, rich, lively, fresh. It has a calming effect, unites people with nature, helps to be closer to each other.
Red color
Rich, hot, heavy, bright. Affects the formation of leadership qualities, as well as activity, confidence, friendliness.
Red in psychology symbolizes power, passionate love, war, fire. Shades of light red are exciting, and dark ones give solidity.
Yellow
The symbol of the sun, the color of gold and divine power. Yellow means in psychology – joyful, light, flowing, warm, bright. This color symbolizes movement, fun, causes pleasant sensations, assists in the activation of mental activity. Yellow has the ability to be remembered for a long time, however, in combination with other shades, it can cause opposite emotions. For example, greenish-yellow shades have a repulsive effect, personify falsehood, envy.
Black color
In psychology, this color means depression, suppression, emptiness, limitation, destructiveness, abstinence.
Black symbolizes power, mystery, fear, style, anger, remorse, sadness, depth, complexity, elegance, evil, discontent, mourning, wealth, death, formality, anonymity.
Orange color
Favorite color of passionate dreamers and individuals with intuition. Since orange is close to yellow, it has properties and features similar to it: warmth, lightness, stimulating effect. This version of the color palette means cheerfulness, spontaneity, willingness to solve difficult problems, a positive attitude, passion, joy. Orange has a positive effect on people and is able to get them out of a depressive mood after disappointments and bereavements.
How to choose a logo color
To choose a color palette for your brand, you need to take into account that the associations caused by color are much stronger than in the case of geometric shapes. The perception of color is strongly associated with the social environment and color stereotypes are laid from childhood.
These are: teaching a child danger signals, separation into “female” and “male” colors in clothes, sensations from bright, pure colors of wildlife.
To create a holistic image of the company, you need to develop a logo that will reflect the specifics of the company’s activities and take into account the needs of its target audience. When choosing a logo color scheme, one should take into account the fact that all other advertising products – catalogs, flyers, big boards, even business cards – can be enlivened with colorful images, backgrounds and slogans. The logo itself should be self-sufficient and not need additional bright design.
To make it easier for you to navigate the color variety when developing a logo online, we bring to your attention a few simple rules:
- Colors should not be dull or dull.
- If your logo has bright colors – make sure that when printed they remain the same shades as on the computer screen.
- Yellow by itself is suitable for a very limited range of activities, but looks good in combination with other colors, for example, in edging.
- A monochrome logo is better remembered if it has little detail or if the detailing needs to be done in lighter or darker shades.
- It is advisable to avoid too thin lines in the brand image, as they may become fuzzy when reduced in size.
That’s all! We hope our tips will help you find the perfect color for your logo. Good luck!